IN OTHER WORDS. Vital signs from the road less traveled

IN OTHER WORDS. Vital signs from the road less traveled.
Aug. 6th – Sept. 2nd

The Blue Line Gallery in Roseville, California welcomes Santa Cruz photographer and
artist Brion Sprinsock for a one-person show of road signs and photographs that play
with words and meaning along Americaʼs roadways. For over 8 years Sprinsock has
been re-imagining the road signs we count on every day to navigate our environment.
Sprinsock wondered what other messages these signs could deliver to us as we plied
the highways and back roads. In 2002 Sprinsock began making full size aluminum road
signs and temporarily placing them along the highway so they could be photographed
in-place. In 2003 Sprinsock began photographing existing road signs on the highway
and re-rendering their meaning through photographic manipulation.

The show at the Blue Line Gallery features both aluminum road signs and photographs
that explore homilies and parables in the landscape. Sprinsock has used time-worn
sayings and quotations as a point of departure for getting at simple truths.

IN OTHER WORDS Vital signs from the road less traveled.

Artist Statement

Since my years as a teenager I have collected phrases, quotes and homilies. To
me they are valuable as a distillation of thousands of years of human experience.
They express common truths.

Since 1998, I have traveled each summer with my wife and children to the
National Parks of the western U.S. On these journeys I began imaging road
signs that spoke to these truths.

Recently I designed my own road signs using the same materials that the
government agencies use for highway signs.

This eventually led me back to a medium that I have used for 30 years:
photography. I am presently interested in photographing existing road signs in
their environment and re-crafting their messages and meanings.
I am particularly interested in how the simple truths in common phrases can be
altered slightly to fit the syntax of the road sign.

Technique
All metal signs are made from sheet aluminum and photo-reflective vinyl.
All photographs were made with a Canon Pro Shot 1 digital camera, Apple Mac
mini computer, and Epson Photo 2200 printer on Epson enhanced matte ten mil
or Somerset Velvet archival paper. Matte window and backing are Strathmore
two ply museum board.

-Brion Sprinsock